SEF sites are called Search Engine Friendly sites. This means that Internet Search Engines like Google, Yahoo, Altavista and many others can easily search through your whole site. This, in turn, means that your content will be much easier to find by anyone searching for it on the Internet!
How search works ?
Search engine optimization or SEO is the process of making website easy to find in search engines for its targeted and relevant keywords. Search engines calculates ranking based on a vast range of criteria, which are periodically assessed to ensure that the most suitable sites appear in your search results.
Do you ever think how Google search works like a human being? Remember it is still only a computer or a search “Machine” & so it depends on a complex algorithm to make the search, a real success.
This algorithm is looking for over hundreds of different factors on each page and then it scores in order to be able to rank each site. This article is all about how to make your site search engine friendly using normal HTML title and meta tags.
1) Optimizing Website/ Page Title
<Title>Seo Specialized Website title</Title>
The title in the head of your code is the most important element of your web site. This tag has to be modified and customized for every page of your web site.
Most problems with websites is that they use duplicate titles and this affects your ranking in search engines in a negative way.
This is how your title tag should look like
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<title>Example Title | Appropriate title extracted from the site contents goes here</title>
<meta name=”description” content=”keywords here again” />
<meta name=”keywords” content=”keywords here again” />
<!– Other meta tags –>
</head>
<body>
<!– Real site contents that reflects the title and description –>
</body>
</html>
How Title tag works ?
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This is the place, where to put your keywords or search terms.
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You should enter those keywords that the users will use when they searching the Web.
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Title is displayed in the left top bar of the browser window and is visible to your visitors. So make it easily readable and simple.
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IMPORTANT : If you use the right terms your web site can get a boost in ranking in all major Search Engines.
How to choose Titles
If you don’t know how to generate good titles or keywords, here are some tips
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If you search in google you will notice that each search listing hyperlink is the title of that website. So the title you choose should describe to your profile and what your website is all about.
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Make sure you use relevant keywords : The keywords you are targeting need to be included in your title.
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If possible , use your main keyword twice in your title.
If it is possible, you should consider finding a way to include your main keyword twice in the title. Use the pipe character (|) between your main keywords.
Example:
Targeted keyword : “VPS plan”
Using keyword twice : “VPS Plan | Are you ready to start a new vps plan with bobcares ?”
This is how your keyword should be.
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IMPORTANT : Express your profile and site title in 65 characters or less.
2) Meta Description and Keywords
Descriptions
<meta name=”description” content=”SEF Description goes here.” />
The description tag is one of the Meta data. Use this tag to describe what your page is about. The description tag belongs in the category of the meta name tags. It is located in the head of your HTML, ASP or PHP code below the title tag. This tag has quite some effect on the ranking of your site in Search Engine results.
How it works ?
Make sure that the keywords or search terms you use in the description tag show up in the content of the web page. If it doesn’t, just try to add them to your content otherwise it will not help you to follow up the above described method and you will not achieve better ranking in the major Search Engines.
Keywords
<meta name=”keywords” content=”Example Title, Other Keywords” />
Keywords help search engines to categorize your site, and to allow people to find your pages more quickly. However, most search engines have limits as to how many meta keywords are used. It is a good idea to review your keywords and make sure that they are as perfect and specific as possible.
The keyword tag belongs in the category of the meta name tags. It is located in the head of your HTML, ASP or PHP code below the description tag.
How it improves SEO ?
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Normally Keywords has less priority compared to other tags. But if we are not using it properly, it will work negatively in our SEO.
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Give it a shot and add them to your HTML code in the hope that you will reach number #1 ranking in the databases of the search engines.
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Remember that the phrases you use have to be present in your content or text on the web page.
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Don’t repeat the same words over and over again. Some Search Engines may identify this as Spam.
4) All About Meta Tags
Don’t think meta tags are the “magic bullet” that will take your site to the top of all search page listings. It is only a factor in the SEO methods. Another thing to remember, most search engines look at the head text on your pages, as well as the page contents. They take this information as higher relevance than any meta tags. So, be sure to always have a relevant meta tags on your pages, and relevant content in the body of the page.
Here we will list important tags telling the search engines how to handle your web site. Apply these tags if possible for your web site to communicate with search engines.
<head>
<title>SEO – Search Engine Optimization</title>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″ />
<meta name=”description” content=”SEO Site Desctiption”>
<meta name=”keywords” content=”meta name tag, search term”>
<meta name=”distribution” content=”global”>
<meta name=”rating” content=”general”>
<meta name=”copyright” content=”copyright © 2009 Site Owner”>
<meta name=”resource-type” content=”document”>
<meta name=”author” content=”SEO”>
<meta name=”language” content=”en-us”>
<meta name=”revisit-after” content=”20 Days”>
<meta name=”robots” content=”all”>
<meta name=”rating” content=”general”>
</head>
3) Tools for Title and Description Optimization
There are a lot of online tools available to create and use top rated keywords. Here are some of the popular tools
http://trends.google.com/websites : Use google trends for individual website if we need to track Trends of a specific websute